KLOSTER KITCHEN NOW ALSO IN GERMAN BAKERIES
Kloster Kitchen, the market leader in the German shot segment, is now listed in the large bakeries DAT BACKHUS, JUNGE, Malzers Backstube, and the BÄKO regional cooperatives. With this, they have not only built a new sales network but are also building on their previous success at the POS. In the future, the ginger experts also want to generate further sales channels. As part of this convenience strategy, the beverage startup is not only setting new standards in the superfood industry but is also meeting the high demands of its customers. The Franconian manufacturer of ginger shots is focusing on the increasing sales of convenience products within bakeries and aims to position itself even more strongly in this environment.
Ginger shots have become an indispensable part of the superfood segment. Their advantage: they can be consumed anywhere and at any time and are also perfect companions for a healthy lifestyle - whether for a fresh kick in the morning or as an energy booster in between. For this reason, Kloster Kitchen has decided to break new ground in convenience shopping. Since 2016, they have been conquering retail chains such as Rewe, Edeka, and Co., continuously expanding their online business, and are now opening up further markets with bakeries. For Kloster Kitchen, this is the next logical step to further drive their growth. Bakeries not only serve a supply function in the morning but are also very popular at lunchtime. Customers are increasingly driven by impulse purchases during their shopping. This is precisely where Kloster Kitchen wants to tie in with its range of practical 30ml portions in the flavors Ginger Shot Classic, Turmeric, Pomegranate, and the new Limited Edition Horseradish-Cranberry. Thanks to attractive counter placement, the ginger shots are an absolute enrichment and an ideal complement to the classic baked goods offering.
Jörg Hoppe, Head of Product Development at "Dat Backhus," is enthusiastic about the range expansion: "With Kloster Kitchen, we not only have a strong partner by our side, but we also see the listing of the ginger shots as a great gain for us and our customers. In addition to the positive feedback we receive daily, we are particularly impressed by Kloster Kitchen's tailor-made sales and marketing solutions." DAT BACKHUS is a traditional bakery that has been offering baked goods for over 80 years in more than 93 specialist shops in and around Hamburg.
How Kloster Kitchen expertly presents itself at the POS
The Franconian beverage startup conspicuously and authentically places its products in the bakery branches of DAT BACKHUS, Junge – Die Bäckerei, and Malzers Backstube and relies on sales-promoting measures. The product displays not only meet customers at eye level but can also be integrated into any shop concept thanks to their practical A6 size. Top chef and ginger shot fan Roland Trettl, who recently became a brand ambassador for Kloster Kitchen, is also an absolute draw in the sales strategy and can be set up as a life-size display at the POS if required. The ginger specialists also offer their partners tailor-made solutions that are individually adapted to the requirements of the bakery owners. In addition, there are seasonal promotions that ensure even more awareness and recognition at the sales counter.
Julia Stöver, Key Account Manager New Business at Kloster Kitchen, is responsible for this success. The startup benefits from her twelve years of expertise as a Key Account Manager at SHALTER´s Getränke GmbH, among others, and her broad customer network. In this context, she has accompanied several market entries and was instrumental in the further development of key customers in the gastronomy sector. Thanks to her industry know-how, listings in the convenience segment could be greatly expanded and increased in a very short time. But that's not all: The New Business expert has many plans for Kloster Kitchen in the future and sees numerous opportunities to open up further markets: "Kloster Kitchen has gained increasing popularity in recent years, especially with its ginger shots. The rapid growth and the positive feedback from retailers and customers exceeded all our expectations, which is why we looked for new distribution channels to meet the steadily growing demand. Our long-term goal is to set new standards in convenience shopping and open up further sales points. For example, petrol stations and catering/hotel businesses are potential partners with whom we want to strategically expand our sales network in the future."
CONTACT:
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Carole Friedrich Unit Fashion & Lifestyle c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18 |
Jasna Mai Unit Fashion & Lifestyle j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29 |
