German Brand Award 2025 Kloster Kitchen shows: We are BETTER THAN GOOD!
BETTER THAN GOOD: Kloster Kitchen is able to underpin its new brand claim twice at the German Brand Award 2025. The lifestyle brand from the Nuremberg metropolitan region not only won the "Winner" title in the "Excellent Brands – Fast Moving Consumer Goods" category, but also received the "Best of Best" accolade in the additional "Product Brand of the Year" category. The company is honored for its outstanding brand work and brand positioning. This is already the second award Kloster Kitchen has received at the German Brand Award: In 2020, the brand also won in two categories.
"The German Brand Award makes brand successes visible in a unique way," says Lutz Dietzold, Managing Director of the German Design Council. "Those who succeed in standing out in a highly competitive market clearly have an advantage. An award from the German Brand Award is a confirmation of excellent brand work!" Dietzold concludes.
Even after the second award, founder and CEO Mario Fürst expresses his gratitude: "Every award is very special – it honors our passion and confirms that we are on the right track with our brand DNA!" and continues: "I see this honor as a sign of confidence in our brand – and as an incentive to continue giving our best every day."
Better than good – from ginger shot pioneer to lifestyle brand
From insider tip to must-have: Kloster Kitchen has developed rapidly in recent years. What began in 2015 with a traditional monastery recipe is now a modern lifestyle brand that combines enjoyment and a special attitude to life. The company has repositioned itself over the past two years: "Our community isn't just looking for a shot in the morning – they want products that fit their conscious lifestyle and taste good," explains Mario Fürst, founder of Kloster Kitchen. "With our new products, the smoothies and the juice cleanse, we are bringing even more variety to our range, but remain true to our standards of quality and naturalness." The new product lines are the consistent further development of the brand: organic and vegan. Industrial sugar and artificial flavors? Not here! Only high-quality ingredients go into the bottle. True to the motto "BETTER THAN GOOD", Kloster Kitchen combines proven recipes with modern nutritional trends, thus creating a balance between tradition and innovation – for people who want to enjoy the best of both worlds.
The German Brand Award in 2020 also came after a repositioning: Kloster Kitchen then successfully launched a taste offensive with new products and expanded its range. The renewed award confirms – skillful and above all consistent and authentic innovation works.
An award for brands that have the future in mind
The German Brand Award is one of the most prestigious brand competitions in German-speaking countries – with over 1,300 submissions from 19 countries and a high-caliber jury of business, science and agencies. Initiated by the German Brand Institute, founded by the German Design Council and GMK Markenberatung, the award recognizes outstanding achievements in holistic brand management. It not only offers a stage for brands that take responsibility, shape change and provide orientation, but also a platform for exchange, inspiration and new impulses. The award ceremony annually brings together over 700 decision-makers and brand makers – for visibility, networking and lived brand excellence.
Kloster Kitchen celebrates its success with pride – and with the next innovation in mind: "We're not there yet!" reveals founder and CEO Mario Fürst, "our community can soon look forward to a new product... but I can't say more about that yet."
About Kloster Kitchen:
BETTER THAN GOOD. Kloster Kitchen combines tradition with innovation and brings genuine craftsmanship to modern nutrition. The legendary organic shots with real ginger pieces have shaped a more conscious lifestyle – over 66 million portions sold since 2015 speak for themselves. Now the range is growing further with smoothies and juice cleanses. The standard remains: uncompromising quality, natural ingredients and sustainable well-being for people and the environment. But Kloster Kitchen is more than just a brand – it's an attitude. A lifestyle that inspires, connects and rethinks enjoyment. Sip by sip. This special approach was honored in 2025 with two awards at the German Brand Award. In Germany, Austria and Switzerland, Kloster Kitchen products can be found in retail chains including REWE, EDEKA, Famila and Hit, in wholesale (Metro), in organic markets, in drugstores, as well as on Amazon and in hotels. Or conveniently with a few clicks in the online shop
CONTACT:
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Press Contact: Hansmann PR – Brunnthaler & Geisler GbRMiriam Herbstritt | Carole FriedrichLipowskystraße 15 | 81373 MunichE. m.herbstritt@hansmannpr.de | c.friedrich@hansmannpr.deT. 089 360 5499 43 | 18 |
