KLOSTER KITCHEN TAKES OFF WITH EUROWINGS DISCOVER
Ready for take-off! Kloster Kitchen will be available in the Business Class of the leisure airline Eurowings Discover from December 1, 2022. This marks a continuation of the beverage start-up's previous success and opens up a new sales channel. Previously, Kloster Kitchen's popular ginger shots were primarily available at POS and in its own online shop. Through the strategic partnership with the Lufthansa Group's leisure airline, consumers will be able to enjoy the spicy pick-me-up at an altitude of 10,000 meters for the next six months.
Whether Las Vegas, Windhoek or Vancouver: The co-branded Ginger Shot Classic (1SHOT 30 ml) from Kloster Kitchen and Eurowings Discover will embark on its journey from the beginning of December and will give holidaymakers the optimal energy boost even before arriving at their dream destination. The ginger shot will be offered free of charge to all Business Class guests on long-haul flights before landing, so that they can recharge their batteries and start their holiday refreshed.
The cooperation will be rounded off with a cross-media social media campaign on Kloster Kitchen's channels. Under the motto "Shot goes around the world", the journey of the Kloster Kitchen Ginger Shot will be accompanied in the coming weeks and months. The airline's crew will produce various content with the ginger shots and present them as the perfect companion for on the go. In addition, the respective destinations and their special features will be featured on the social media channels.
Promising concept
This is the third time that the beverage start-up Kloster Kitchen has entered into a co-branded cooperation, continuously expanding its new business. For the partnership, the bottle design of the Ginger Shot Classic (1SHOT 30 ml) was individualized and adapted to the color scheme of the Eurowings Discover logo. Nothing has been changed about the content or Kloster Kitchen's monastic recipe, so that all Business Class passengers can enjoy the shots with real ginger pieces and treat themselves to a break. Because the ginger shot offers new strength after a stressful everyday life and enables you to get the best out of yourself. By the way, they are vegan and organic. "Since our founding, we have sold over 42 million portions and have grown very quickly. Due to the positive feedback from the market, it was the next logical step for us to open up further sales channels and expand our new business. Therefore, we are very pleased to implement a co-branding cooperation with Eurowings Discover and to offer our ginger shots to an even wider target group. Because our claim 'Get the best out of yourself' fits perfectly with the expectations of holidaymakers," says Julia Stöver, Key Account Manager New Business at Kloster Kitchen. Further co-branded partnerships are planned for the future.
"We are delighted to be able to offer the Kloster Kitchen Ginger Shot on board our Business Class. At Eurowings Discover, we are always looking for innovative offers for our guests, so that the time on board already becomes the best time of the year," says Patrick Door, Lead Onboard Product at Eurowings Discover.
CONTACT:
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Carole Friedrich Unit Fashion & Lifestyle c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18 |
Jasna Mai Unit Fashion & Lifestyle j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29 |
